A global campaign that saught to convey Cannondale’s spirit. A brand that "always fights to be different, not for the sake of being different, for the sake of being the best". The Campaign included Tour de France TV featuring famed rider Ivan Basao. A print component highlighted examples of Cannondale’s design philosophy: engineering the ultimate cycling experience.
Created by Mangos for Cannondale Bicycles
AD/Design: Justin Moll
Copywriting: Charles Smolover
Video: Don Hampton
Product Photography: Michael Furman
Team Photography: Chris Milliman
ECD: Bradley Gast, Joanne deMenna